Hey all, Alex here! With the New Year upon us, many strive to accomplish new goals and missions for the year to come. This video is for all the composers who want to get started on music and why it’s never too late to start making music, even without talent.
The year is 2015. Two young Scandinavian creators & entrepreneurs Arn Andersson & Walid Feghali meet at a composer meet-up in Berlin. Both share the same passion for travelling the world while creating music and art, and teaching others to do the same. They also share their frustrations about the outdated creative industry…. how much time and money they’ve both spent learning how to turn their passion into a sustainable career, and how they dream of offering a modern day creative platform that doesn’t just teach text book theory.
First impressions are impulsive, decisive, unfair perhaps, yet crucial to the day-to-day decision-making that occurs behind closed doors for independent producers and directors. When they’ve set out to find a new composer, they’ve got to quickly sort from hundreds of options and create a shortlist of 4 or 5 candidates whose “sound” could be ideal for their project (that is if they don’t already have someone in mind from a previous collaboration).