Original review from FilmAndGameComposers.Com – find it here
1. THE POWER OF HABIT
What it’s about:
The author provides us with a list of scientific discoveries that explain exactly how habits are formed, and how to change them. He uses some incredibly interesting case studies to show us how companies use the science of habit formation to influence what we buy, as well as how humans subconsciously allow habits to rule us.
For example – how did Procter & Gamble start making people use toothpaste after the World War? How did the army know that when a food vendor shows up at big crowds in Iraq, a riot would normally happen?
Why you should read it:
Being self-employed as a composer means you are responsible for your own productivity. We all have bad habits in some form or another, and by under